How to Use Social Media to Your Advantage

In an increasingly digital world, social media usage trends have increased manyfold. In the age of the influencer, social media is more than a means of communication, it is a means of advertising, networking, PR, and more. 

However, social media is rife with pitfalls and counterintuitive UIs that make the process largely inaccessible. Being aware of these pitfalls, as well as the hidden advantages Social Media has to offer, can go a long way towards building one’s personal brand.

But in a landscape so full of talking heads and cultural influencers, how does one use social media to their advantage, and stand out of the crowd?

Social Media Icons
Source: Unsplash

Here are some ways using social media can aid you:

  • Discover New Ideas and Trends
  • Network
  • Promote your Work
  • Craft, Build, and Enhance your Brand


Discover New Ideas and Trends

Social media and algorithms change all the time, so it’s important to keep up with the evolution of the platforms and be on the lookout for ways to optimise your use of the available tools.

Platforms like Facebook, Instagram, and Twitter offer different ideas and trends that can be followed to delve into your creative instinct and can also help you reach the kind of audience you hope to attract. 

Discovering and following ideas and trends that resonate with you can help motivate you to explore areas you are interested in. 


Social media is a great platform to find and engage with like-minded individuals. Networking with the right audience is a great way to boost your confidence and motivation and can help put you in a growth mindset. 

Make yourself seen and heard in whatever way you think best- by expressing yourself through words, music, dance, and various other creative forms. This helps you connect with your followers in a deeper, more meaningful way, which is the currency of an effective social media page. 

Source: Unsplash


Promote Your Work

No one is “too old” or “too professional” for social media. No matter what field you are in, your social handles offer an insight not just into your work, but into your character, your temperament, and your motivations. 

In an increasingly competitive professional landscape, social media can be an incredible tool for self-promotion, and can strategically position you to be the person you have always wanted to be.

Craft, Build and Enhance your Brand. 

Social media can be a great way to kickstart your personal and professional aspirations.

Social media platforms offer a unique space to hone and advertise your craft, through a variety of formats and communication mediums. From blogs to posts, pictures, videos, reels, tweets and more, there is space for everyone in the realms of digital media. 

We at weryz specialise in demystifying social media and helping you achieve your personal branding goals. To know more, contact our team today!

Don't miss these stories:

Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.