Colours play an important role in our lives, more so than people realise. While outside influences like the weather and more are seen as direct determinants of mood, colours are an often neglected piece to the complex puzzle of human emotion and interaction.
Colours can affect people in many ways, depending upon one’s age, gender, ethnic background and local climate. All colours have different meanings and symbolic associations, according to which our feelings and emotions are affected. Although we don’t often think about it, colours have a significant impact on people.
Wondering what effect colours can have on you without you even knowing it?
Here are a few ways in which colours can affect your mood and emotions:
Stimulating or Calming
When it comes to colours, their effects can vary based their warmth or cool tones. These terms are often used in art classes, but they offer unique insights into how colours can affect us.
Warm colours are brighter, like yellow, orange or red. These colours can encourage stimulation but are sufficient in small or limited amounts. Studies have shown that overexposure to warm colours can become irritating and annoying.
Cool colours tend to be more popular when one is looking for a peaceful and calming effect in their everyday life. Shades of blue and green are considered to be most restful, calming or relaxing.
- The colour blue represents the sky and sea - elements that naturally make us calm.
- The colour green symbolises nature and serenity
It’s impossible to narrow one colour down to a solid meaning and the reason for this is mainly cultural. Most colours have multiple symbolic or cultural meanings, even if you choose to ignore the fact that certain colours will influence certain emotions or memories.
For instance, when people think about the colour black, they often think about mystery, death, evil or emptiness. But the colour black can also be interpreted to represent elegance or high society, being the primary colour associated with nice tuxedos or sleek dresses.
This makes interpreting how colours affect the mood somewhat challenging because what people see in the same colour can be drastically different things.
“Colour Psychology” is the study of how colour affects different individuals and their actions. Employed by marketing agencies, grocery stores, designers, and more, colour psychology is an important determinant of human consumer behaviour.
Research has shown that products or packaging with red labels will grab your attention faster. Red is an inviting colour to look at, and works best with impulsive shoppers. Green is used to attract more eco-friendly individuals, whereas white, a colour that implies purity, is popular amongst skincare companies.
Colours can Make you More Confident and Attractive
Black and Red are the staple colours of beauty and fashion across the world. They have also been voted as colours which inspire the most confidence.
Men and women both prefer wearing black to interviews or gatherings of importance because black gives them a boost of confidence. When it comes to first dates, specifically, women would rather wear something red as it makes them feel more attractive.
Colours can Encourage Feelings of Happiness
Certain colours naturally encourage feelings of happiness and content. When it comes to colours that can naturally encourage happiness, blue is actually at the top of the list. There is no other colour that seems to get such universal love across gender and cultural lines.
Green is the second favourite colour among men and the third among women. Yellow is another colour that encourages happiness, hence the easy association with yellow as the classic smiley face emoji.
Colours can Make you Eat Less or More
Aside from affecting your mood, colour can also affect your appetite. In fact, the colour of your kitchen walls or dining wear can affect how much you eat.
Research has shown that individuals who eat off of red plates are found to eat less food. White plates, on the other hand, seem bigger than they really are - therefore, they encourage you to eat more.
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