A Beginner’s Guide to Social Media: 5 Do’s and Don’ts to Keep in Mind

Social Media has become a vital part of our lives. It is no longer the realm of teenagers and college kids, instead, it is a necessity for individuals and businesses alike. 

The importance of social media in our lives is unquestionable. It has innumerable benefits, however, there are pros and cons to everything online. 

Multi coloured and pattered letters that read "Social Media"
Source: Unsplash

Here are some do’s and don’ts to keep in mind before beginning to use social media platforms:


Plan a Strategy

The first most important part of social media management is to create and adhere to a strategy. Each social media marketing campaign should start with clearly outlined goals and a battle plan that will help you achieve those goals. 

For a strategy to be effective, it must be as specific as possible. Here are a few steps to help you plan a strategy: 

  • Research
  • Internet Business Analysis
  • Build 
  • Implement
  • Measure
  • Manage Results

Choose a Relatable Platform

With a plethora of social media platforms to choose from, it’s easy to feel overwhelmed if you don’t stay organised. The worst part is that overlooking one platform might mean missing out on a huge potential market.

Choose a platform wisely, one that is relatable to your business and where you can easily connect with your target audience. The best platforms for engaging are Facebook, Instagram, YouTube, and Twitter but you should also consider other platforms that your audience may frequent.

A phone screen with various social media apps
Source: Unsplash 

Engage and Post Regularly

Make sure your posts are a call to action for brand engagement. The most successful posts are questions that convey a sense of wonder and appreciation. Remember to treat your audience with respect. Try to respond to questions and comments in a timely fashion. Create contests, surveys and simple top 10 lists for starters. These strategies combined will help you to boost your web presence. 

Use Links and Hashtags

In the world of social media, it is a good idea to take advantage of every tool available to make a better performing post. Images take up more screen space, links can provide interesting inputs, and hashtags can help users find you faster and establish your brand. Making promotional images, blog posts to link to, and utilising unique and specific hashtags for your brand can secure build your place online. 

A creative with an instagram logo, and two speech bubbles with a hashtag symbol and a like symbol
Source: Social.industries 

Be Mindful

Social media as a tool for business should always be positive and entertaining at the least. Try to give back to the social media community. People enjoy being acknowledged so always give people credit whenever you can. 

Respect your audience, keep it clean, and remember that even if people don’t directly interact, they still may have seen your post. 


Delete or Hide Criticising Reviews

Never delete negative comments. This shows that you are aware of what people think about your brand, and demonstrates your will to improve and mend broken bridges. Responding to negative feedback in a timely and positive manner gives you a chance to showcase your customer experience commitment and turns your unhappy customers into loyal ones. Working on negative feedback can be favourable for you in the long run. 

An animated finger rating a post
Source: gloriafood.com

Neglect Your Audience

Business messages help audiences understand an issue, collaborate on establishing a goal, or take some action. Thus, every step you take with your brand must consider the audience’s point of view. 

Don’t neglect one network in favour of another or leave comments and questions from a genuinely engaged audience unanswered.

Try to Please People

One of the most significant parts of your strategy is to understand your audience. If you try to please everyone, you’ll wind up offering nothing unique, and nobody will be satisfied. 

On the other hand, if you know your audience and understand their pain points, you can tailor your services to solve their specific problems. Do that better than any of your competitors and you’ll have a loyal following in no time.

Be Offensive

Avoid posting questionable or offensive content on your page. Don’t react to any lude or deliberately inciteful posts and stay away from controversies. When you are involved in offensive activities that are detrimental to your brand reputation, your efforts to build trust and authority with your audience go down the drain. 

The internet never forgets, and your audience will not thank you for being associated with a kerfuffle, digital or otherwise.

A woman looking surprised while looking at her phone
Source: 30seconds.com


Don’t post all day, with nothing to say. Businesses often approach Social Media with only the “Media” part in mind. Avoid treating your platforms like a commercial, limit overusing hashtags and gratuitous advertising, otherwise, nobody will pay attention to more significant posts. 

Our goal at weryz is to provide you with the opportunity to discover yourself and make you aware of your hidden talents and capabilities by unlocking your creativity and amplifying your presence.

Check out our website for more such content and contact our team today.

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