There should be no debate about the relevance of social media in today's corporate world. To bring in more revenue, businesses rely on digital marketing strategies that involve communication via social media platforms.
The majority of users use social media as a tool to source valuable information, entertainment, and inspiration. In the coming years, business conducted via social media is expected to grow manifold. With a few clicks, anyone may become a thought leader online.
In this digital world, the important question to ask yourself as a business owner is this: are people able to find your product or service and get what they need from it?
Social media isn't going away anytime soon, and the time is now to get on board before the train leaves the station.
Do you want to develop your business through Instagram? Check out our list of the top 5 Instagram growth tactics for small businesses:
Produce Reels
Reels is Instagram's short-form video feature, and it's one of the top Instagram growth plans for businesses.
There is a wealth of different formats for video material that small companies can use to their advantage, and your consumers will enjoy engaging with them. You can make Reels right in the Instagram app, or use a video-making software like Boosted to make high-quality marketing films in a matter of minutes.
In the world of Instagram for small businesses, reels = brand recognition.
Engage with your Audience
It's critical to communicate with your audience before and after you publish if you want your material to continue to appear prominently in your followers' feeds and Stories.
To keep your account relevant in your followers' newsfeeds, comment on multiple topics within your community, respond to DMs, and like old comments, both before and after publishing.
Engaging with others helps in the development of an Instagram-native community. The more you like and comment on other users' photos, the more likely you are to become engaged in their conversations, meet new people, and be recognised as a member of the community. However, you have to ensure that your participation in the conversation is authentic, and not forced.
Make Shareable Content
Since the Instagram algorithm now values shares even more than before, generating shareable content is more vital than ever. Simple quotes that your community may connect with or find encouraging are terrific examples of shareable content.
When customers share your material, they are saving you time and money by doing the job for you.
With each share, your audience expands dramatically. The members of your audience's network trusts them, and that trust transfers to your content and your brand with each share, increasing the number of potential visitors to your business.
Be Consistent in Posting Stories
Consistency is one of the most crucial aspects of establishing your small business' Instagram account.
You don't have to post to your Instagram feed every day, but you should post to your Instagram Stories every day. This might be as easy as posting one of your previous blogs, a current project, or a brief hello note to your followers.
Customers will know you're active on Instagram if you publish Stories on a regular basis. It will also keep your brand relevant through continous communication, no matter how small.
Real-time marketing efforts are supported by stories. Posting live during an event or sale can inspire more people to come, as well as make those who can't attend feel connected to your company.
Make Strategic Use of Hashtags
If one of your aims is to build your Instagram following, hashtags are an important growth hacking approach. You may already be using hashtags, but the question remains, are making the most effective use of hashtags to help your small business grow?
For greater reach and to engage with your target audience, go for speciality hashtags rather than hashtags with millions of tags.
Hashtags are just a better method to organise your content. They assist you in reaching a target audience and, more significantly, help your target audience in finding you. Because your content is precisely what they were looking for, these individuals are more likely to engage with it.
Weryz is well-versed in the power of social media and how to use it to your utility. For more information, check out our website and contact our team now!