4 Ways to Promote Your Business on Facebook

Social media can be a tricky affair, but as a businessowner, you would be hard-pressed to find a better channel for promotion (expecially one that comes for free!).

Now that we’ve covered how to optimise your facebook experience, lets take a look at how to promote your business using Facebook!

Promote Relevant Content with Target Audiences

Finding and defining your target audience segments will help you to hone in on a tone of voice that speaks to your customer. Essentially, a target audience analysis gives you a direction for your marketing and ensures more consistency in your messaging, so you can build stronger relationships with customers. 


Having the right target market helps you determine where to find potential clients who are looking for what you have to offer. If you have a target market, you know where to concentrate your marketing efforts and what to offer that is compelling and well received.

A screen displaying Facebook Analytics
Source: Unsplash 

Make Your Customers Part of Your Story

Happy and satisfied customers are the ultimate business assets. 

By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, but you will also have the opportunity to reach wider audiences. People will show interest in you and not hesitate when buying your product or service. 

Focus on the Combination of Organic Reach and Paid Ads

Both paid ads and organic traffic are equally important. You should maintain a balance between the two. Paid reach helps you access people that wouldn’t typically see your posts through targeted, paid promotions. Paid promotions can go a long way towards attracting customers, especially when the right audience segments are targeted, can also impact organic reach.

Create Quality Content 

The quality of content plays a vital role in your overall business success. It has numerous benefits, some of which are:

  • Brand Awareness
  • Website Traffic
  • Competitive Advantage
  • Client Engagement
  • Media Visibility
  • Leads and Conversions
A phone screen displaying the facebook homepage
Source: Unsplash

Our goal at weryz is to nurture your growth and bring out your hidden talents and potential. We believe in your potential, and are here to help you make the most of your journey. Check out our website and get in touch with our team to know more about our services! 

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